![]() The logo of Jaguar Cars is an animal jumping up in the air. In the designing of car logos, designers and brand owners have to pick out the right automotive icons and symbols that will represent the brand well. Mostly, these represent speed, power and strength. In car logos, you might have seen emblems with shields, diagonal, circular or pointed lines, or animals such as bulls, horses and a jaguar. Abstract shapes like signs, icons, and symbols representing mundane objects and animals can really go a long way in making an impression and it’s why they are important in the automotive industry. ![]() Now, these can have a strong impact and can really bring all the elements of design together. When you see these symbols anywhere, you know what they stand for instantly: quality, elegance and trust. Volkswagen launched this new brand design recently with its trademark V and W linked together in a circle. The Toyota logo has circular lines and ovals while the Ford logo is the name of the company highlighted in a blue background. They are all emblems for some of the biggest auto companies in the world. ![]() Take a look at these iconic car brand designs. As a car business owner, you cannot have a logo doesn’t represent your brand values and sends the right message. Now, this is where businesses have to really think about their choice of logo styles. With car logos, you will likely see emblems or combination logos being used instead of only wordmarks as Coca-Cola has or a lettermark that has been made famous by McDonald’s. These are actually logo styles which have been used effectively by these companies to attract consumers. What do you think of when you see Nike or Coca-Cola? Most probably, the hugely popular swoosh of the sports brand and the writing style or script of the soft drink company’s wordmark. The legendary wings in Aston Martin’s brand design have been a part of it since 1926. Honda’s logo has the iconic H which can be recognized on cars, motorcycles and parts as well. Those who do their research well end up with an eye-catching logo graphic that is unique to their brand.īoth these auto companies are known for their cars and machinery. Other than that, researching past and current logo trends can also give you a good idea of what works in the industry. Then, by looking through the logos of your competitors you also make sure that you don’t up with a similar design or copying something from them. Firstly, you find out what the target market wants and likes. It is actually one of the most important steps that can make or break the logo.īy doing all your research, you can improve your brand identity design in so many ways. Both designers and brand owners begin researching before starting the design process. Just like with everything else, car logos also cannot be created without proper research. In order to understand automotive logos, you have to become familiar with the mechanics of how they are made. Their logos are recognized around the world and have been designed to stand out everywhere. Think of luxury car companies like BMW and Mercedes. If you have an appealing logo for your brand, you can create your marketing and branding strategy around it. Now, this is true for every logo design, but with graphics for a car you need to put in a little more effort into creating something unique and memorable. Designing brand identities in the automotive industry requires a lot of creativity and attention to detail.
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